These operations include casino hotels, dockside and riverboat casinos and Native American gaming establishments. In total, Harrah’s owns, operates and/or manages some 50 casinos in the United States and the United Kingdom. Harrah’s also owns the London Clubs International family of casinos and the lucrative rights to the World Series of Poker. The brands include a total of 39 properties in the United States and expansion plans under way in exotic locales ranging from the Bahamas to Europe. The major brand names the company’s properties operate under include: Harrahs, Ballys, Caesar’s, Rio and Horseshoe.Īccording to their mission statement, “Each of our brands will be the overwhelming first choice for casino entertainment of its targeted customers.” Following the landmark merger with Caesars for 9.4 billion in cash and assets, Harrah’s now owns or manages casinos on four continents, making it the world’s largest and most geographically diversified provider of casino entertainment through operating subsidiaries.
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